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ABB partners Formula E as title sponsor

Swiss technology company ABB has become Formula E’s first ever title sponsor after signing a multi-year deal with the series.

Formula E CEO Alejandro Agag believes the partnership with ABB proves the series is the place to be for manufacturers aiming to be at the forefront of e-mobility.

“This is a historic day for Formula E and I’m honoured to welcome ABB as the title partner of the series, with it’s background and expertise in the field of electrification and digital technologies,” he said.

“Our two companies are synonymous with pushing the boundaries of what is possible. Together, as partners, we will showcase break-through technology on a global scale to fans and consumers who follow the ABB FIA Formula E Championship.”

ABB is a technology leader with four decades experience making advancements in the industry. As well as working on developments in automation and digitalisation, ABB has also put research and development into areas such as electric vehicle charging.

“We are extremely excited to partner with Formula E in writing the future of e-mobility,” said ABB CEO Ulrich Spiesshofer.

“ABB and Formula E are a natural fit at the forefront of the latest electrification and digital technologies. Together, we will write the next phase of this sports activity and foster high-performance teams. Together, we will write the future – one electrifying race at a time.”

The partnership will contribute to the expansion of the series, which is currently in its fourth season.

FIA President Jean Todt also pointed out the partnership is a sign of the attractiveness of the series.

Bethonie Waring

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