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Extreme E announce Discovery broadcast and streaming partnership

Extreme E have announced a new broadcast and streaming partnership with Discovery.

The partnership will see the series, which is starting in 2021, streamed on Eurosport in Europe and MotorTrend in North America.

The coverage will also feature a mixture of live coverage, highlights shows and will be available on the channels respective video on demand platforms, Eurosport Player and MotorTrend on demand.

The championship already has broadcast partnerships in place with the BBC, Mediaset ORF and Fox Sports among others.

The championship’s Chief Marketing officer, Ali Russell was pleased with the announcement and said, “It is fantastic news that Discovery has joined our expanding list of broadcast partners.

“With its extensive portfolio of channels and direct-to-consumer platforms around dedicated passion verticals, Discovery’s brands are visible all over the world and will be instrumental in bringing Extreme E to a truly global audience.

“We are working really hard to have everything in place for Season 1 and deliver a truly engaging range of programmes, not only from a race perspective but also to highlight our three key pillars: environment, equality and electrification.

“As a sport for purpose, our broadcast partners are vital in helping deliver a message focussing on sustainability, green technology and innovation, bridging the gap between research and development, racing and road.

“This not only excites fans on the capabilities of electric vehicles, but also challenges some of the best female and male drivers on some of the most extreme environments in the world.

“Extreme E is a future facing broadcast product incorporating virtual reality, augmented reality, 3D, unique data overlays, new camera angles, gamification, fan voting and drone racers filming the action.

“Gaming meeting reality in the most extreme corners of the earth!”

Trojan Paillot, Eurosport’s VP Rights Acquisitions was also looking forward to the Discovery network broadcasting the series and added,

“By partnering with Extreme E, we are harnessing our global portfolio of brands, channels and products across the wider Discovery network to scale a unique and invigorating event to viewers across the world.

“We have a rich history of showcasing the world’s most exciting and sustainable motorsport events including Formula E and Eurosport Events operated PURE ETCR, the world’s first all-electric touring car championship.

“By building on this knowledge and expertise, we are confident we can bring Extreme E to millions of screens and build passionate communities of fans in key markets around the world.”

Image courtesy Extreme E

Rob Lomas

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