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Mahindra welcomes new partner in Paris ePrix weekend

During the Paris ePrix weekend, Mahindra Racing have welcomed Nippon Audio as the team’s latest partner on what the Indian outfit has announced to be a multi-year partnership.

The fellow Indian company, which specialises in infotainment and telematics has had ties with the Mahindra brand for a long time, and now joins the Formula E team as a partner.

Nippon Audio are a leading company when it comes to car electronics, providing the public with high-quality products and services.

“We are delighted to welcome Nippon Audio to the team and we are pleased that our racing programme is starting to be recognised by our partner community”, expressed Team Principal Dilbagh Gill.

“There is a strong synergistic fit between infotainment and telematic systems and the ABB FIA Formula E platform. Nippon Audio will be able to draw upon their presence in Formula E to develop their brand awareness and to create new opportunities for business development”, he added.

Nippon Audio CEO K.S. Goindi expressed his enthusiasm on this new partnership: “Ever since Mahindra made a pioneering commitment to the Formula E racing series, we've been watching with great interest

“Observing the development of the all-electric powertrain series and the emergence of Mahindra as multiple race winners and title contenders, we thought that the time was right for Nippon Audio to enter as a partner of Mahindra Racing”.

“We see very strong support of the Formula E category from the automotive sector through OEMs and Tier 1 suppliers and therefore it is apt that the Nippon Audio brand becomes part of this electro-mobility fraternity”, concluded Goindi.

Photo courtesy Mahindra Racing

Andrea Perilli

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