Just Electric

Formula E gets artsy

Graduates of London's renowned arts college Central Saint Martins took part in the design and development of the trophies awarded to the winning drivers in the ABB FIA Formula E Championship.

The prestigious art college, part of the University of Arts London, had a major role in the design of the trophies drivers celebrated with at the end of the race, and ultimately, at the end of the season.

Out of all the designs presented by Central Saint Martins graduates, four made it to a final stage, where a judging panel of Formula E personnel picked the one which ended up being awarded to Jean-Éric Vergne, after clinching the title in New York City last month.

Swedish-born designer Ellen Nyqvist was behind the creation of the trophy JEV was presented with. Sarunas Plyskaitis, on the other hand, designed the trophy winning drivers lifted at the end of every race, as well as the same one given to the Drivers' Championship winning triumphant squad.

Steven Aspinall, who currently works as Formula E's Head of Design and is a former student of Central Saint Martins, commented that "to collaborate with a world-renowned creative institution like Central Saint Martins was an honour. The creativity of the graduates and their interpretation of our brand was refreshing to see".

Paul De'Ath, BA Product Design Course Leader at Central Saint Martins, highlighted the joint venture between the fully-electric championship and the college. "Having an opportunity to showcase the creative product design talent at Central Saint Martins, within the exciting and emerging sector of electric vehicles and motorsport, is a superb example of how art and design can be successfully engaged with Formula E’s progressive and fast-moving business".

 

Image courtesy of FIA Formula E.

Andrea Perilli

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