Venturi have confirmed the telecommunications company ROKiT as their new title sponsor ahead of the upcoming Formula E season.
The Monegasque team confirmed the deal is for three seasons and the partnership is set to build upon ROKiT’s deal with the Williams F1 Team.
Venturi’s president, Gildo Pastor was looking forward to seeing what the partnership would bring and said: “The addition of ROKiT as our title partner for the next three seasons is a significant moment for the team.
“Our two brands share both a passion for innovation and a clear vision for the future of our technologies.
“This weekend we begin a new chapter together on track at the Diriyah E-Prix and I know the whole Venturi family shares my excitement for the start of what I am confident will be a very successful collaboration.”
The co-founder of ROKiT and chairman of ROK Brands, Jonathan Kendrick echoed the sentiments, adding: “After meeting with the Venturi Racing team, there was no doubt in my mind that they are the ideal partner for ROKiT in Formula E.
“The ROKiT brand has fast become synonymous with doing things differently – we trailblaze.
“Formula E is breaking new ground and we’re excited to see where the championship can go.
“The city centre locations and rapidly growing fanbase make it a perfect platform from which to communicate ROKiT Cities.”
ROKiT Cities is their initiative to aid the development of smart cities with the aim in the next three years being to create smart cities in 10 countries.
Susie Wolff, the team principal at Venturi was also excited about the partnership, saying: “We’re very proud to welcome ROKiT to the Venturi family.
“This partnership is a fantastic endorsement of the progress we made as a team in Season 5 and the ever-increasing appeal of Formula E as a platform for ground-breaking, premium global brands to showcase their vision.
“We’re understandably excited by what the next three years hold for both ROKiT and Venturi.
The team have also confirmed that Norman Nato and Arthur Leclerc will remain with the team as reserve driver and test driver respectively.