Just Electric

Formula E announce BTS Partnership and TV Deal in Seoul

Formula E have announced K-Pop superstars BTS will become global ambassadors of Formula E as they help to raise awareness of climate change.


The group, comprised of RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, were the first South Korean artist to top the Billboard 100 in the USA and have over 90 million combined followers on social media.


The announcement in Seoul was broken by the national public broadcaster, KBS, who have announced that they’ll be airing the race live on the May 3.


Formula E’s new CEO, Jamie Reigle was looking forward to the collaboration and said: “We are delighted to announce BTS as a global ambassador of the ABB FIA Formula E Championship.


“BTS has cultivated an engaged fan base that is highly passionate about social issues and we share a common desire to raise awareness of the threat of climate change.


“In partnering with BTS, we will amplify our purpose of accelerating the adoption of electric vehicles to a global youth audience.


“Leonardo Di Caprio, Diane Kruger, Orlando Bloom and others have joined us at previous E-Prix races, and we look forward to working with BTS to continue to promote sustainability and the electric movement.


“We are extremely happy to collaborate with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook to catalyse a move towards a cleaner future, faster."

Rob Lomas

Looking for something in particular?

Privacy Policy

Click here to read our Privacy Policy.

%d bloggers like this: